Is Your Brand protected? Contact us for a FREE brand review. When the counterfeiters have the required knowledge and equipment to create a well-made fake, they can make so much more money compared to selling an easy-to-spot fake. Counterfeiters usually choose a popular yet simple design that is easier to imitate. Making a “superfake” is not an easy task. Movement is at the heart of watches in terms of functionality and appearance, and watch enthusiasts look for the complexity, intricacy, craftsmanship, and engineering that come with mechanical movement.įakes usually try to imitate popular new watches on the market, although there are also counterfeits of vintage watches. Quartz-movement watches, on the other hand, have a quartz crystal and are usually powered by a battery. Rolex, for example, almost always has a mechanical mechanism in which the motion of the wrist winds the complex inner mechanical components of the watch, making the second hand tick more smoothly. Experts will consider materials, weight, engravings, sound, and movements. Then they examine the outside surfaces and their look and quality before trying to check inside the watch. Many of the fake watches that look like the real thing are only detectable by an expert who checks the watch carefully.Įxperts look at different elements of the watch, starting with the box and warranty. “Superfakes”, as they are often referred to, are becoming more expensive even though their prices are very affordable in comparison to the prices of the watches they imitate (unless they are sold as authentic items). High-end replica watches have become increasingly harder to spot even by experts. These numbers speak to their popularity and reflect the size of the problem. Watches and jewelry accounted for 15 percent of the seized goods, and 44 percent (!) of the manufacturer suggested retail price (MSRP) of the seized goods. Customs and Border Protection seized counterfeit goods estimated at over $1.5 billion if they were real. The price tag is part of the reason why people look for replicas.
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